Sweet Results for Santa Barbara Chocolate

Powered by: powered by google


Reduction in cost-to-convert YoY


YoY Return on Ad Spend growth


Reduction in Average CPC YoY


Boost in profitable revenues YoY


Santa Barbara Chocolate

By going to great lengths which other chocolate brands don’t, Santa Barbara Chocolate works directly with cocoa growers, in order to make available the world's finest and most sustainably harvested raw chocolate ingredients. As master chocolatiers in California, their chocolates and confections are prized by everyone from leading local pastry chefs, to national vendors of some of the most prestigious desserts and confections. Prior to working with us at Sales & Orders, Santa Barbara Chocolate had some frustrating experiences working with other marketing companies that simply could not deliver on their promises of helping Santa Barbara Chocolate grow and succeed.

Sales and Orders

“After comparing quite a few marketing firms, Sales & Orders became our company’s first choice for digital marketing management because of their results driven orientation. Before finding them we had tried other Google partners to manage our online advertising. Those results were mediocre because we felt these other companies did not take the time to fully understand the product range of what we sell.”

Jason Vishnefske Founder, Maitre Chocolatier, SantaBarbaraChocolate.com

The Challenges: A new ecommerce store and a fresh start for their digital marketing portfolio

Bad Taste Left After finding mediocre results with previous agencies, Santa Barbara Chocolate's confidence took a hit

No Product Feed Santa Barbara faced quite the obstacle as their original product feed had to be migrated to our app

Generic Terms With most of their product titles generalized, improving relevance would be a bit of a hurdle for them

How did we do it?

A top-to-bottom, custom managed services approach

  • Hyper-focused, state-by-state driven location targeting
  • Top performance, product-level ad groups for both Shopping and Search campaigns
  • Product title optimization by injecting actual shopper-used search terms to improve overall click through rates
  • A true partnership, constant communication with Santa Barbara Chocolate ensured we were always in sync with their business growth

“Our account manager Keith takes the time and care to comprehend our products and customer needs as we continue to evolve.”