36%
Reduction in cost-to-convert YoY
58.5X
YoY Return on Ad Spend growth
20%
Reduction in Average CPC YoY
732%
Boost in profitable revenues YoY
Santa Barbara Chocolate
By going to great lengths which other chocolate brands don’t, Santa Barbara Chocolate works directly with cocoa growers, in order to make available the world's finest and most sustainably harvested raw chocolate ingredients. As master chocolatiers in California, their chocolates and confections are prized by everyone from leading local pastry chefs, to national vendors of some of the most prestigious desserts and confections. Prior to working with us at Sales & Orders, Santa Barbara Chocolate had some frustrating experiences working with other marketing companies that simply could not deliver on their promises of helping Santa Barbara Chocolate grow and succeed.
“After comparing quite a few marketing firms, Sales & Orders became our company’s first choice for digital marketing management because of their results driven orientation. Before finding them we had tried other Google partners to manage our online advertising. Those results were mediocre because we felt these other companies did not take the time to fully understand the product range of what we sell.”
Jason Vishnefske Founder, Maitre Chocolatier, SantaBarbaraChocolate.com
Bad Taste Left
After finding mediocre results with previous agencies, Santa Barbara Chocolate's confidence took a hit
No Product Feed
Santa Barbara faced quite the obstacle as their original product feed had to be migrated to our app
Generic Terms
With most of their product titles generalized, improving relevance would be a bit of a hurdle for them
How did we do it?
A top-to-bottom, custom managed services approach
- Hyper-focused, state-by-state driven location targeting
- Top performance, product-level ad groups for both Shopping and Search campaigns
- Product title optimization by injecting actual shopper-used search terms to improve overall click through rates
- A true partnership, constant communication with Santa Barbara Chocolate ensured we were always in sync with their business growth
